For the first time ever, Seedling has partnered with Disney to create a unique collection of kits allowing children to bring the stories they know and love to life!
Seedling is renowned for its high-quality, award-winning products, from crafting to innovative tech toys and apps that merge the worlds of physical and digital play. Founded in 2007, Seedling has grown globally to include has more than 350 products that inspire kids to explore and engage in open-ended play.
REIMAGINE THE CLASSICS WITH THE NEW Seedling COLLECTION featuring Disney
Iconic Disney stories brought to life with Seedling’s creative new crafting kits
Seedling’s collection featuring Disney is the latest from Seedling, purveyors of stylish, creative and innovative children’s crafting kits and toys created to foster imaginative young minds and creative confidence.
Launching October 2016, the ‘Design Your Own Disney Kits’ by Seedling offer a fresh, exciting way to dream and design the stories you know and love. This exclusive collection includes 15 curated activity kits, featuring characters from favorite Disney films such as Alice in Wonderland, The Lion King, Beauty and The Beast, The Little Mermaid, Disney•Pixar’s Finding Nemo, and more.
“We are thrilled to collaborate with such a much-loved and iconic brand that has such a special place in the childhoods of generations of kids. The creativity and imagination at the core of every Seedling product is the perfect base to reimagine Disney’s quintessential tales, allowing children to connect with their favorite characters and tell the classic stories – their way,” said Phoebe Hayman, co-founder and CEO, Seedling.
New and old Disney fans alike will love the premium and stylish Disney experience offered by these Seedling kits, with fun craft kits allowing children to be like Baloo with crafted bear paws and mask, channel Ariel with their own mermaid tail, or have tea à la Alice on their custom-decorated tea set.
The 15-piece collection retails from MSRP $14.99 to MSRP $39.99 and is available from seedling.com and in select Nordstrom stores.
Established in New Zealand, Seedling was founded by Phoebe Hayman in 2007 when she noticed a lack of high-quality, experience-centric toys for her own two sons. Frustrated with the plastic and creatively-limiting toys on the market, she began making activity kits that brought the meaningful playtime she imagined to life.
Since then, Seedling has developed a portfolio of products ranging from activity kits to app that give parents and kids the tools to explore their limitless imaginations throughout all stages of adolescence. To meet the global demand for its products, Seedling now also calls Los Angeles home, where a talented team is dedicated to Seedling’s “movement of creative play”.
Seedling products are a hit wherever they go. Sold around the world in over 19 countries, and translated into 10 languages, Seedling products cross ethnic and cultural barriers. Because it’s a universal truth: kids everywhere love to explore, imagine, and play.